SEO & GEO Consultancy
SEO (search engine optimization) is the practice of improving a website so it ranks higher in unpaid search engine results, while GEO (generative engine optimization) is the equivalent practice for AI answer engines — structuring content so tools like ChatGPT, Perplexity, and Google AI Overviews can extract, understand, and cite it in generated answers. Traffic Masters Group's SEO & GEO consultancy covers technical audits, content strategy, structured data implementation, and AI-crawler accessibility so a site earns visibility in both traditional search results and AI-generated answers, which increasingly sit above or replace the organic results page.
What's Included
Every engagement is scoped around measurable outcomes, not hours billed.
- Technical SEO audit: crawlability, indexability, Core Web Vitals, site architecture
- Structured data (JSON-LD) implementation: Organization, Service, FAQPage, BreadcrumbList
- Content strategy and keyword/entity mapping aligned to buyer intent
- AI crawler accessibility audit and llms.txt authoring (GPTBot, PerplexityBot, ClaudeBot, CCBot)
- Passage-level content restructuring for AI answer-engine citability
- Backlink and digital-PR strategy to build topical authority
- Monthly ranking, traffic, and AI-citation reporting
Our Process
A repeatable methodology, not a one-off campaign launch.
- Technical & content audit — crawl the site to find indexability issues, thin content, and structured-data gaps.
- Entity & keyword mapping — map target queries and entities to existing or new pages, avoiding cannibalization.
- On-page & technical fixes — implement schema markup, fix crawl/index issues, and restructure key pages for direct-answer extractability.
- AI accessibility configuration — verify robots.txt allows major AI crawlers and publish/maintain an llms.txt summary.
- Authority building & monitoring — pursue relevant backlinks and digital PR while tracking rankings, organic traffic, and AI-answer citations monthly.
Platforms We Manage
Certified, hands-on account management across the platforms that matter for this channel.
KPIs We Typically Improve
Client Proof
SaaS Platform: Technical SEO Overhaul Triples Organic Leads
A SaaS platform's marketing site had strong content but a JavaScript-rendered blog that search engines and AI crawlers couldn't reliably parse. Traffic Masters Group moved core content to server-rendered HTML, implemented FAQPage and Service schema across key pages, and published an llms.txt file explicitly welcoming AI crawlers.
Result: organic leads roughly tripled over two quarters, with the site beginning to appear as a cited source in AI-generated answers for target queries.
Frequently Asked Questions
What is the difference between SEO and GEO?
SEO (search engine optimization) improves a site's ranking in traditional search engine results pages; GEO (generative engine optimization) improves how likely an AI answer engine — like ChatGPT, Perplexity, or Google AI Overviews — is to extract, understand, and cite that site's content in a generated answer. The two disciplines share a technical foundation (crawlable, well-structured, authoritative content) but GEO adds specific steps like llms.txt configuration and self-contained, quotable answer formatting.
How much does SEO/GEO consultancy cost?
Traffic Masters Group prices SEO & GEO consultancy as a monthly retainer scaled to site size and competitiveness of the target market; most engagements start at a fixed monthly fee covering audit, implementation, and ongoing reporting. Request a free audit for a specific quote.
How long does SEO take to show results?
Technical fixes can affect indexing within days to weeks, but meaningful ranking and organic traffic growth typically takes 3–6 months, since search engines need time to recrawl, reindex, and re-evaluate a site's authority for target queries.
What is an llms.txt file?
An llms.txt file is a plain-text file published at a site's root that summarizes the site's purpose, key pages, and services in a format optimized for large language models to quickly understand what the site offers, similar in spirit to a sitemap.xml but written for AI systems rather than crawlers indexing individual URLs.
Can I do SEO and paid search (SEM) at the same time?
Yes, and most performance-driven brands should: SEM delivers immediate, paid visibility while SEO/GEO builds compounding, unpaid visibility over time. See our SEM & PPC Management page for the paid-search side.
How do you know if AI crawlers can access my site?
Traffic Masters Group audits robots.txt and server logs to confirm major AI crawlers — GPTBot, PerplexityBot, ClaudeBot, and CCBot — are explicitly allowed and actively fetching key pages, then verifies structured data and content formatting support accurate extraction.
Related Services
SEM & PPC (Google/Bing Ads)
Paid search campaigns built around commercial-intent keywords.
Programmatic & DSP Advertising
Display, video, and native ads bought programmatically across the open web.
Paid Social Advertising
Meta, TikTok, and LinkedIn campaigns built around audience data.
AI-Driven Traffic & Leads Acquisition
Predictive bidding and AI-assisted acquisition across every channel.
Ready to see what seo & geo consultancy could do for your pipeline?
Get a free, no-obligation audit of your current account or a strategy call with our team.